The agency for companies that do boilers and nothing else

Why boiler specialists need a different kind of agency

Short answer: a boiler specialist wins on depth, and generic heating marketing flattens that depth into the same pitch every furnace company makes.

A homeowner with a hydronic system is usually further into the decision than a furnace shopper. They have already read about combis versus system boilers, they know their radiators take time to warm up, and many of them have been let down by a general HVAC firm that sent someone who rarely works on boilers. What they want, when they land on your site, is a quick signal that this company does this work every day.

That signal comes from specifics:

• a company name and logo that point at hydronic heat, not "comfort" in general
• pages for the systems they actually own: cast-iron conversions, condensing boilers, combis, indirect tanks, radiant floors, baseboard loops
• content about the makes and models in their basement, written in plain words and checked by a licensed technician
• a map listing and reviews that mention boiler work by name

A generalist agency can build a nice website. It usually can't write a credible page on short-cycling in a mod-con, or tell when a model page needs a line about combustion air. That gap is why this agency exists.

What we build: the brand, the site and the library

Short answer: three connected pieces, which can be bought together or one at a time.

1. The brand. Naming, positioning and identity for a boiler-only company or a boiler division of an HVAC firm. See specialist brand and division strategy.
2. The website. A site mapped to how boiler owners search: by system type, by manufacturer, by symptom and by town. See boiler-only websites.
3. The library. Technical articles, model pages and fault-code explainers reviewed by your own technicians. See technical boiler content.

Around those three sits local search: the Google Business Profile, service-area pages and review routine that make the brand findable town by town. The services overview explains which piece to start with when budget is limited.

The division model, worked through with real-looking numbers

Short answer: a separate boiler brand pays for itself only if it wins enough extra boiler jobs, so do the arithmetic before you pick a name.

Here is an illustrative case. Replace every figure with your own:

If the new brand would win 11 extra replacements in its first year, it breaks even; anything beyond that is profit, and the brand keeps working in year two without the one-time site cost. If your towns are too small to plausibly produce that, a dedicated boiler section on your existing site is the smarter first move. Our guide on whether your boiler work needs its own brand walks through the decision in full, including service-agreement revenue and what to do with your existing reviews.

Proof from boiler brands that are live today

Short answer: the method comes from boiler-specific sites you can visit and check yourself.

• GasBoilers.ca is the template for this whole agency: a gas-boiler division built for CANRO Heat, now covering 26+ BC communities with 5.0★ from 76+ Google reviews on its own profile.
• CombiBoiler.ca is a combi-only brand that reached 300% ROI, 300+ monthly leads and 500+ page-1 rankings for combi-boiler keywords.
• BoilerPart.ca shows how far a technical library can scale: 2,000+ programmatic pages behind 180% organic traffic growth.
• CanroHeat.ca, the parent heating brand, saw 250% lead growth.

Each of these is narrow on purpose. The results page explains what each one demonstrates and which parts transfer to a company like yours.

Canada-wide, with provincial differences that shape the brand

Short answer: we work in all ten provinces and three territories, and some of them change what your brand and website must say.

A boiler brand in Quebec has to work in French, on signs and online, under rules the OQLF explains. In Nunavut, commercial advertising must give Inuktut equal prominence, as the Languages Commissioner sets out. Boiler and pressure-vessel oversight sits with a different body in almost every province: Technical Safety BC, ABSA in Alberta, TSSA in Ontario and the RBQ in Quebec, among others. Programs differ too: as of October 2026, SaskEnergy rebates new high-efficiency boilers and combis, while most provinces put their money into heat pumps. The areas hub covers every region with dated, linked sources.

Who you'd be working with

Short answer: a Canadian team led by Ali Sedighi, MBA, headquartered in Vancouver, BC, and part of the Sedighi.ca and SAZ.ca group of companies.

Ali has 17+ years of digital marketing experience, starting in 2007, and has built 150+ live HVAC websites, including boiler-only brands such as CombiBoiler.ca, GasBoilers.ca and VancouverBoilers.ca. Boilers.Agency works under HVAC.Agency, the group's brand for HVAC and heating companies. We never compete with you for jobs, because we don't do jobs. Read more on the about page.

How to start

Short answer: plans from $2,998 a month, websites from $3,500, a free 7-day audit first and no lock-in.

The pricing page shows which plan fits a single-town specialist and which fits a multi-region boiler brand. The FAQ covers contracts, account ownership and what happens if a past agency let you down. When you're ready, the contact page lists what to send so the first conversation is useful.